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| Document |
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White Paper: Anonymous Video Analytics (AVA) technology and privacy |
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| Summary |
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Tracking individuals online for marketing and other purposes has become a contentious public policy issue for consumers, regulators and advertisers. The stakes are high, and the technologies complex, but by applying Privacy by Design principles early and
systematically, privacy, consumer trust, personalization, innovation and economic benefits may all be achieved. This is positive-sum thinking at its best.
Just as ubiquitous and economically dynamic — but far less contentious — is personalized “offline” display advertising to consumers in the “real world.” This paper describes innovative digital signage technology, developed in Ontario, that embraces Privacy by Design principles by providing customized content to consumers without identifying them. It is a model approach and solution that offers important illustrative lessons for the online industry. |
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| Author(s) |
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Office of the Information & Privacy Commissioner of Ontario
Intel |
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| Published Date |
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Apr 30, 2011 |
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© Copyright
2013
Information and Privacy Commissioner of Ontario. All Rights Reserved.
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