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| Document |
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Redesigning IP Geolocation: Privacy by Design and Online Targeted Advertising |
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| Summary |
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In this thought piece, we focus on a single facet of online targeted advertising – the developing area of precise IP geolocation, and the potential role of ISPs in the ad serving model. In particular, we describe the work of Ontario company Bering Media, Inc. Bering Media identified privacy issues inherent with the current implementations of geo-targeting (targeting ads online based on the physical location of the user), and looked to redesign the technique to improve functionality while enhancing privacy - a positive-sum, not zero-sum, approach. We do not suggest that it is the only privacy-protective targeted advertising or IP geolocation model possible; instead, we present it as a representative of the solutions made possible by the combination of innovative thought and Privacy by Design. |
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| Keywords |
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IP Geolocation, Targeted Advertising, ISPs, Re-Identification, Privacy by Design |
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| Author(s) |
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Ann Cavoukian, Ph.D.
Information & Privacy Commissioner,
Ontario,
Canada
Bering Media
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| Published Date |
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Oct 05, 2010 |
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© Copyright
2013
Information and Privacy Commissioner of Ontario. All Rights Reserved.
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