Introduction to PbD

Privacy by Design (PbD) is an approach to protecting privacy by embedding it into the design specifications of technologies, business practices, and physical infrastructures. That means building in privacy up front – right into the design specifications and architecture of new systems and processes.

PbD is predicated on the idea that, at the outset, technology is inherently neutral. As much as it can be used to chip away at privacy, it can also be enlisted to protect privacy. The same is true of processes and physical infrastructure.

Based on 7 Foundational Principles, PbD was first developed by Ontario’s Information and Privacy Commissioner, Dr. Ann Cavoukian, in the 1990s. This made-in-Ontario solution has gained widespread international recognition, and was recently recognized as a new global privacy standard.

  7 Foundational Principles of Privacy by Design

Privacy by Design: Strong Privacy Protection - Now, and Well into the Future

Educational Resources

Privacy by Design Lesson
Help students develop an understanding of how design can reflect values, and give them an opportunity to consider how privacy - an important social values - can be designed into the technologies, processes and physical things that surround them.  

The Privacy by Design Ambassador Program Has Ended

We will no longer be posting ambassador profiles on our website.  Ambassadors are welcome to continue to identify themselves with this designation. We thank all of our ambassadors for helping us grow Privacy by Design into a globally recognized framework for the protection of privacy and wish them continued success in promoting this proactive approach.




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